How customer behavior has transformed as e-commerce has developed in the digital economy

The growth of e-commerce, a brand-new category networked economic activity, has significantly impacted the Internet's expansion. Also, people purchase and sell goods through Internet other informational networks. It contributed to development physical virtual economy. plays significant role in advancing rise digital industrialization, industrialization business, digitization government, enhancement quality life for populace, expansion national economy social progress. Since e-commerce been promoted as primary strategy recent years, more are aware it attempting engage it. This paper will examine characteristics its rapid from standpoint how customers' consumption patterns evolved during same period. In addition, this consumers' selection, consumption, utilization services, well their emotional, psychological, behavioral responses, consumer behavior. Marketers may impact customers most by analyzing behavior determine products.